CareScript helps healthcare and technology companies scale across international markets — through strategic digital marketing, expert CRM implementation, and AI-powered tooling that turns complexity into clarity.
From brand development to AI tool integration — CareScript delivers end-to-end digital solutions tailored for the healthcare industry.
Full HubSpot implementation with multi-language workflows, pipeline reporting, and lead nurturing sequences across global markets.
Strategic brand design, blog content, and market positioning that resonates with healthcare professionals and decision-makers worldwide.
Practical AI tool integrations using Claude and ChatGPT — from quality management systems to intelligent content workflows.
I'm Bastiaan Meijer — a digital marketing professional based in the Netherlands with deep roots in the global healthcare industry. Over the course of my career, I've developed and executed marketing strategies across more than 30 countries, helping healthcare and medtech companies grow their brand, generate leads, and build scalable digital infrastructure.
My work sits at the intersection of marketing, technology, and healthcare. I specialise in CRM systems, brand development, content marketing, e-learning platforms, and AI tool integrations. Whether it's configuring a multi-country HubSpot environment, writing evidence-based blog content, or building an AI-powered quality management system — I bring the same hands-on, results-driven approach to every project.
I'm fluent in both English and Dutch, which allows me to work seamlessly across international teams and local markets alike.
HubSpot expert — workflows, sequences, reporting, and multi-market pipeline management.
Hands-on experience in 30+ countries across Europe, Middle East, Asia, and the Americas.
Building practical AI solutions with Claude and ChatGPT for healthcare quality management and content.
From brand identity to blog strategy — creating healthcare content that informs and converts.
Independent digital marketing consultancy specialising in CRM implementation, brand design, AI integrations, and content marketing for healthcare and technology companies. Clients include DAVID Health Solutions and BlueStone.
Years of hands-on experience driving marketing operations across 30+ countries — building multi-language digital funnels, managing CRM ecosystems, developing e-learning platforms, and creating evidence-based content for physiotherapy and rehabilitation markets.
Contributed to the eUlift project, a multi-country Erasmus+ initiative developing innovative e-learning tools for safe patient handling techniques in healthcare, published in the International Journal of Safe Patient Handling & Mobility.
CareScript offers focused, results-driven services that transform how healthcare companies attract, convert, and retain customers across global markets.
A CRM is only as powerful as its configuration. CareScript delivers end-to-end HubSpot solutions — from initial setup and data migration to advanced automation workflows and executive-level reporting that drives real business decisions.
Strategic brand identity development for healthcare companies — from visual identity systems and brand guidelines to market positioning that differentiates you in competitive markets. Consistent branding across all digital touchpoints that builds trust with medical professionals and patients alike.
Data-driven market analysis to inform your commercial strategy. Competitor benchmarking, regional opportunity mapping, and audience segmentation tailored to the healthcare sector. The insights you need to prioritise markets and allocate resources effectively across countries.
Practical integration of Claude and ChatGPT into your business workflows. From AI-powered quality management systems aligned with ISO 13485 and EU MDR standards, to intelligent content generation and automated reporting — AI that solves real problems.
Development and support for healthcare e-learning solutions. Interactive training modules, 3D-animated learning content, and digital platforms that help caregivers and medical professionals build expertise — anytime, anywhere, in multiple languages.
Evidence-based blog content that positions your brand as a thought leader. SEO-optimised articles grounded in clinical research, written for healthcare decision-makers. Content that informs, engages, and drives organic traffic to your website.
Custom dashboards, pipeline analytics, and stakeholder reports that translate raw CRM data into strategic decisions. Weekly acquisition overviews, regional SWOT analyses, and performance tracking tailored to your KPIs.
Selected blog work produced for CareScript clients — combining clinical evidence with strategic marketing to create content that resonates with healthcare professionals worldwide.
DAVID Health Solutions is the world leader in data-driven rehabilitation equipment, with over 600 installations across more than 40 countries. CareScript produces evidence-based blog content for DAVID that bridges clinical research and commercial messaging — helping position the brand as a trusted authority in musculoskeletal rehabilitation.
Drawing on a 2026 JAMA Internal Medicine study on rotator cuff MRI findings, this article frames exercise-first rehabilitation as the evidence-based clinical solution — positioning DAVID's equipment at the forefront of conservative treatment.
Read on davidhealth.com →Exploring how artificial intelligence and data-driven exercise devices are transforming rehabilitation — showcasing DAVID's integration of AI algorithms and biofeedback technology into physiotherapy workflows across clinics worldwide.
Read on davidhealth.com →How DAVID's Spine Solution combines objective measurement, automated training programs, and real-time patient feedback to deliver reproducible outcomes for chronic back pain across clinical settings worldwide.
Read on davidhealth.com →BlueStone supports highly skilled migrants in building careers in the Netherlands — handling immigration, payroll, and employer-of-record services. CareScript creates content for BlueStone that targets international professionals and Dutch employers, covering topics from visa regulations to remote work opportunities.
A comprehensive guide for highly skilled migrants exploring remote work opportunities — covering the Highly Skilled Migrant scheme, EU Blue Card pathways, and IND compliance requirements for working in the Netherlands.
Read on bluestone.nl →Practical guidance for recognised sponsors looking to recruit international professionals — navigating the IND process, payroll obligations, the 30% tax ruling, and employer-of-record requirements.
Read on bluestone.nl →From BSN registration and healthcare insurance to expat centers and networking — everything highly skilled migrants need to know for a smooth transition to life and work in the Netherlands.
Read on bluestone.nl →Beyond client work, CareScript contributes to research-backed initiatives that advance the healthcare industry.
The eUlift project is a multi-national Erasmus+ initiative that developed an innovative e-learning application for safe patient handling in healthcare. The project brought together partners from five European countries — Belgium, the Netherlands, Finland, Hungary, and Spain — to create a comprehensive digital training platform for caregivers.
At its core, eUlift combines an evidence-based e-book covering ergonomics, anatomy, and biomechanics with 3D-animated demonstrations of patient handling techniques. The app includes the validated Banner Mobility Assessment Tool, guiding caregivers through patient mobility assessment and leading to customised handling recommendations. Available in four languages, the platform serves both formal and informal caregivers across hospital and home care settings.
A free mobile application on iOS and Android, providing interactive tutorials with detailed 3D animations of patient handling techniques — accessible at the point of care for nurses and caregivers.
Published in the International Journal of Safe Patient Handling & Mobility, with research demonstrating high positive perception among healthcare respondents across hospital and home care settings.
A partnership between VIVES University College (Belgium), AZ Alma, Nordic Health (Netherlands), Athlon (Spain), DAVID (Finland & Hungary), and Securex — funded through the Erasmus+ programme.
Whether you need a full CRM overhaul, a brand refresh, or an AI-powered tool for your healthcare organisation — I'd love to hear about your goals and explore how CareScript can help.
carescript.nl
The Netherlands
English & Dutch
Healthcare & Technology